Genshin Impact x Baskin-Robbins Japan Collaboration Launches, Ice Cream Set Sells Out at Some Stores

Genshin Impact collaboration with Baskin-Robbins Japan, known locally as 31 Ice Cream, began on September 8 and will run until October 6, 2026. The campaign features exclusive merchandise, character artwork and several limited bonuses, with demand for one of its main products already exceeding expectations.

Baskin-Robbins Japan announced that the Genshin Impact Ice Cream Set has already sold out at some locations. The company said purchases surpassed expectations and apologized to customers who had been looking forward to obtaining the set.

The collaboration’s main visual features Flins and Linnea visiting a Baskin-Robbins store, with both characters also appearing on exclusive acrylic stands included with the Genshin Impact Ice Cream Set. The set contains four ice creams and two acrylic stands, with Flins measuring approximately 14 cm and Linnea approximately 12 cm. A background card included with the package can also be displayed behind the stands.

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Beginning on September 12, customers will also be able to receive one random collaboration sticker from seven designs while supplies last. A total of 310,000 stickers are planned for distribution nationwide./

Another giveaway begins on September 28, coinciding with Genshin Impact‘s sixth anniversary. Customers purchasing eligible collaboration sets, Fresh Packs or Variety Boxes can receive one collaboration design pick sheet while supplies last, with 31,000 available nationwide.

The campaign also includes a new promotional video built around different ways of sharing ice cream, such as giving it to someone who is tired, sharing it with a close friend or offering it as a gift.

⋱✨#原神×サーティワン✨⋰
本日よりコラボ開始🍨

疲れた誰かにそっと差し出したり
親友と分け合ったり
誰かに贈ったり

それぞれの想いが詰まったアイスクリームタイムを、映像でお届け🎬#原神サーティワンコラボ#スイートアイスクリームタイム pic.twitter.com/Eud8adx3lT

— サーティワン アイスクリーム (@BR31_Icecream) September 8, 2026

The company’s previous collaborations included ONE PIECE.

Source: Baskin-Robbins Japan Dream Land Anime
© COGNOSPHERE

Source: Dream Land Anime